Website Design, Pay Per Click Management
SEO Project Instructed
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The story behind the project.
This project all began with a landscape designer who was out of work and struggling to earn a living due to being made redundant from a large firm, the landscape designer was very good at what he did especially artificial grass installation but he did not have a platform to showcase his work in front of potential customers, so he got in touch with ourselves to help build him a website.
It was only after us seeing his work and what he was capable of , that we realised this man was very talented in his field and if he could get the right jobs he would be able to grow his business very quickly.
Once we agreed on the project, this is where we began to build the website all the way from website design, marketing it, paid ads, local SEO and SEO .
This is where PAG was formed and the success story began since the website launch he has undertook numerous jobs, purchased new tools to grow his business, took on an labourer and purchased a new van all within 2 months of the website launch.
Website design and research stage
After speaking to our client over the phone, we arranged to meet up for a coffee at our office. We asked him to bring along any pictures of work he had carried out and a break down of what kind of work he can carry out alongside areas where he wanted to focus on getting new jobs in.
After our meeting we went away and came up with some website design ideas along with keywords we wanted to target and areas which we wanted to focus our marketing efforts. After carrying out research we was confident this would be the most profitable plan for him.
After consulting we agreed on a plan of how long it would take to design the website, optimise it for SEO & paid marketing and launch the site.
Website launch and marketing strategy implementation
After 3 days the website was complete and our client was happy to launch the site. Once launched we then turned on our Paid advertising though google adwords using highly targeted keywords along with dynamic adverts to get the highest click rate as possible leading potential client to our optimised landing pages to guide them through to the next part of the sales funnel.
Then we moved onto local Seo by submitting the website to over 500 directories, setting up google, bing business pages, social media channels and much more to ensure the site was found by people looking in the areas we was targeting, alongside some more broader SEO tactics, we started to see results in under a month.
Then came to re-marketing as any good sales person knows its very rare you close a client on the first call and the internet is exactly the same, expect we can use display advertising to present to people who have visited the site with a special offer to try and win the business we lost out on.
The website has been a great success since launching our client has managed to grow his business from nothing to one van and employee in the time it takes some to find a new job, he has work booked in for the next 6 weeks and has now turned his PPC off and he is getting to much work through referrals of jobs he has completed and is reinvesting a small amount of his profit into SEO to secure natural rankings meaning a better ROI on the investment.
If your looking for a agency who specialises in landscaper web design then get in touch.
Check out the site here and see some work he has carried out.
Logo Creation & Website Design
First of all we had to decide on a colour scheme and i think it was quite simple what it was going to be, we chose green, black and white after this our graphics team designed the logos in-house. We decided that we had to go for something fresh, relevant and recognisable. After developing over 10 logos we shortlisted it to 3 and decided and this one to be the logo of the site.
Website Final Design
Using our plan we put together the site, our goal was to get as many enquiry's as possible, so we used an attractive image along with a quote button and our contact number, after this we present the customer with 3 boxes giving a brief overview of the company.
This moves us into section two, where we begin to discuss who artificial grass installation are and what they are all about and why the client should choose them leaving them with a call and quote button.
After this we have complied a list of the most frequent questions this then lets the client get an answer to question without having to call up or vice versa giving them the answer they was looking for and resulting in them in calling up for quote.
Finally they are left with a testimonial and quote form and the company's contact details. So the site is set up for people looking for artificial grass installation Manchester.
Pay per click advertising
Here you can see one the one of the ads in action as you can see when someone in the Manchester area searches for artificial grass installation the end result is the site being shown as a paid ad, one clicked around 1 in every 3 click results in an enquiry.
SEO is a mid to long term project so we will be implementing new things into the site, building its authority while watching how each change effects the sites performance to full optimise it to get the best results for our client.
A summary on the project is the site is now live with paid advertising and SEO being implemented, we ran this project on a performance basis and have delivered and in return our client is extremely happy with the work carried out, as i say it has resulted in him being able to grow his business and ensure he has continuous work if your looking for a landscape web designer or landscape web design company get in touch for a free quote.
Check out below the first job our client got from his new website.